Monthly Archives: March 2011

Diageo Canada promotes responsible drinking with new #TAXI partnership

TORONTO, March 22 /CNW/ – Diageo Canada, the industry leader in promoting responsible drinking, and CellWand Communications Inc., a leading provider of on-demand services for mobile phone users, today announced a partnership to promote responsible drinking with usage of its #TAXI® mobile phone service. #TAXI (Pound Taxi) is an easy to use mobile phone application that connects callers to the first available local taxicab company, encouraging consumers to make their last call of the night one that will get them home safely. Diageo is committed to reminding all Canadians to … Continue reading

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